Mailchimp Integration

Overview

Connect your community with Mailchimp to automate email marketing based on member activities. When members take actions—like joining, completing a course, or RSVPing for an event—their subscriber data in Mailchimp updates automatically, keeping your audience segmented without manual effort.

These are the available Mailchimp actions that can be triggered from a workflow inside your community:

• Add/Update Subscriber: Automatically adds new community members to your Mailchimp email list or updates the profiles of existing subscribers with the latest information.

• Add Tag to Subscriber: Applies specific tags to subscribers based on their actions or status in your community (e.g., "Course Completed: [Course Name]," "Joined Discussion Group: [Group Name]"). This is crucial for precise audience segmentation.

• Remove Tag from Subscriber: Removes tags when a user's status or behavior changes within your community, ensuring your segmentation remains accurate and dynamic.

• Remove Subscriber: Unsubscribes a user from your Mailchimp email list based on specific criteria you define in your community workflow.

Example Use Case:
When a user completes a course in your community, a workflow adds a tag like "Course Completed: [Course Name]" in Mailchimp, which can trigger a follow-up email sequence or offer.

How to integrate GroupApp with your Mailchimp Account

Connect from your GroupApp community

1. Navigate to the admin panel

2. Select the integrations menu and click the button on the Mailchimp card

   

3. GroupApp will request access to your Mailchimp account. Select your preferred login option if you already have an account, or sign up to create a new one.

   

4. Upon successful connection, Mailchimp actions will be available, enabling you to create workflows and include the desired Mailchimp actions.

Creating audience fields and subscriber tags

In Mailchimp, you'll need to:

1. Create your first audience

2. Set up audience fields (GroupApp supports text-type fields)

3. Create subscriber tags

Creating a workflow with Mailchimp action Add/Update Subscriber

1. Create audience fields if needed

   

2. Add a trigger that will start the workflow, e.g, Joined community

   

3. Select the Add/Update Subscriber. Your Mailchimp audience fields will appear for mapping.

   

4. Data for these fields comes from your selected trigger.

5. Complete all required fields and click "Save." Activate the workflow to begin automation.

6. View new subscribers and their tags in your Mailchimp audience dashboard.